Girl Magic: Bold on purpose, sweet by design, refreshingly complex.
It was at ESSENCE Fest 2018 where we first launched our McBride Sisters Black Girl Magic label. The incredible event is a “Party with a Purpose,” put on by ESSENCE Magazine, which has grown over 27 years to be one of the premiere gatherings for Black music, entertainment and culture — drawing averages of 500,000 attendees annually. It was a festival where thousands of Black women came together in one place to empower, educate and elevate during the day and party(with a purpose)at the music festival at night. Headlining with TRUE icons - we’re talkin’ Beyoncé, Barack & Michelle Obama, Missy Elliott, Diana Ross, and many more.
“ESSENCE is where Black Women Come First for news, entertainment, and motivation.”
When we launched the label in 2018, it also happened to be the first time New Orleans had a Black woman mayor, LaToya Cantrell. Since ESSENCE Fest is such a huge contributor to the city, the mayor hosted the opening party and we knew that’s where we wanted to introduce McBride Sisters Black Girl Magic to the world.
We only launched one wine in 2018. Riesling, a noble grape that originated from the Alsace region of France, was one of our favorites. It’s beautifully floral, with jasmine, honey and punch-you-in-your nose aromatics.Our style of Riesling remixed the traditions; you know the way that we do it!We wanted gorgeous acidity balanced with residual sugar. It was at the Essence Fest opening party where we announced our McBride Sisters Black Girl Magic Riesling. And let me say we have NEVER in our lives had people respond to a label and to a bottle of wine the way that they did that weekend. We ran out of this inaugural Riesling so quickly, that we knew right away we needed to give this label the attention it deserved.Robin & I tapped into something really special, something rare.
Since the incredible launch of our McBride Sisters Black Girl Magic Riesling, we’ve added a Red Blend, Rosé, Sparkling Burt, Merlot and Zinfandel to our the Black Girl Magic collection. These wines and this label have received so much love from you all! We see your amazing Instagram posts showcasing your Black Girl Magic and that’s the reason we made this brand.
McBride Sisters Black Girl Magic was cultivated at a time when we were seeing Black women breaking barriers as judges, scientists and in sports and entertainment. Black women were a huge part of the wine industry consumer demographic but were being underserved. If we were to honor the direct women in our family and the women within our community with a wine to celebrate their beauty and their resilience, what would that label look like?
Black women have been at the forefront of beauty, culture and style since the dawn of time -- yet are always last when it comes to products and services designed with them in mind. If our mission has always been to shake up the industry, how can you really drive innovation and serve people from diverse backgrounds in different countries and cultures if you have a small exclusive demographic of people making all of the decisions? It was time for Black women and everyone who supports Black culture to have a wine that was made with Her in mind. Black Girl Magic is more than a phrase. It’s a feeling. A look. A mood. A taste. Our wines are a celebration for us, by us, of all the things passed down from our ancestors to today. Our features, our skin, our beauty, our magic … and the wine inspired by it all.
These wines were made to celebrate the groundbreaking accomplishments of Black women including the small victories. Whether you’re sipping on them after work or for your wedding, there’s an indescribable joy in turning lowkey moments into unforgettable celebrations. That’s the power ofthese wines,we can turn ANY vibe into a celebration.
She is fun, fresh and fly. Sun-kissed and ripe. Full-bodied and luscious. She is one of a kind, she is McBride Sisters Black Girl Magic Wines.
Xoxo,
